What exactly is an allergy?
According to the Hong Kong Institute of Allergy, “allergic reactions occur when the immune system reacts inappropriately to otherwise harmless substances”.According to WHO around 40% of the World’s population have allergies. In Hong Kong situation is even worse, over 50% of citizens suffer from at least one or more forms of allergies. Especially children are prone to allergies like: atopic dermatitis, allergic rhinitis and asthma.
One of the main causes behind this allergy epidemic is our babies/children low gut microbiota diversity. Gut microbiota consists of all microorganisms living in human digestive tracts.
From birth, microbes in the gut perform essential dutie such as :
- The digestion and metabolism of food;
- The production of neurotransmitters that affect behaviour and cognitive function;
- The development and activation of the immune system. The gut is the centre of the immune system because 70-80% of the body’s immune cells are present here;
- prevention of the development of allergies -so called Atopic March which includes atopic dermatitis, food allergy, allergic rhinitis and asthma.
Unfortunately with every generation our babies/children are having weaker and less differentiated microbiota. This happens mostly due to:
1.Medicaments (antibiotics,steroids)
2.Cesarean section (babies get their first microbiome from their mothers during birth and in Hong Kong unfortunately 4 in 10 babies are born that way which makes our city one of the highest rates of c-section births in the world.
3.Bottle feeding (breast milk is the most beneficial in healthy bacteria and should come directly from mother breast)
4.Stress for mother/baby (babies sense when moms are stressed out)
5.Processed food
6.Pollution
7. Overprotective/over sterilized environment
Since often we do not have full control over those factors mentioned above we still can help: for instance by including healthy probiotics as early as possible.Even the World Allergy Organisation (WAO) favors probiotic supplementation in pregnant/lactating women and in infants especially with a family history of allergic disease.
Synergy Care our Hong Kong based healthcare company specialises in breakthrough clinical probiotics and has the most advanced anti allergy portfolio.
What makes our Newdirran clinical probiotics best choice for allergic Hong Kong people (Atopic Dermatitis, Allergic Rhinitis, Asthma) :
1.Patented Allergen Free technology
2. Form easy to serve (soluble powder) with maximum effectivness
3.NO known side effects in clinical studies
4.Newdirran clinical studies in Italian hospitals are also made on children (like for Atopic dermatitis and our novelty Asthma)
5.Good response from Hong Kong paediatricians/dermatologists/ gastroenterologists and approval in Hong Kong hospitals.
